Our Story & Why We Care
At xplore, we’ve come to value and understand that the future of humanity lies within local communities and the independent businesses that call them home. We're using the resources we have—our passion, our energy, our voice, and each other—to dare to make a difference. For those who dare, win.
Meet Our Founders
How it all started...
From the streets of Lashkargāh in Afghanistan to the bazaars of Baghdad in Iraq, whilst serving in the British Special Forces, our founder Greg, repeatedly experienced and shared simple acts of humanity in situations where you would probably not expect it.
Often or not these experiences came about through the need to trade. Whether buying bread from the local baker in Afghanistan or coffee in Baghdad, these opportunities to trade on common ground pulled down barriers.
In 2013, having left the military and back in the UK, Greg came to realise that he didn’t want to live in a world where these opportunities to experience different people and trade didn’t exist. Enter xplore, and a passion to build an alternative economy that revolved around independent businesses—the common ground wherever you are in the world.
We’re a profit share company
xplore will ensure a percentage of our profits will be dedicated towards community initiatives that help support our mission to create thriving local economies.
At xplore, we want to be a successful business where we can continually strive towards creating a more local world. To show that a profitable company can create a virtuous circle between business, people and our communities—that profit is part of that picture.
However…
We also believe that to maximise the impact of xplore; we need to ensure that our success doesn't just benefit a few. We have therefore openly put the spotlight on the fact that we're a profit-share company. In doing so, we hope to show what we should all expect from companies who have the privilege to be in business. Only then will we become a society with greater equality that benefits the many and not just a few.
Our mission
Our world is being taken over by corporations that put profits before people. Local communities are suffering as global giants control where we spend our money and time. But there’s another way. We can reclaim our future by keeping money in local hands and building strong connections. When we support independent businesses and local producers, we create a world where people, and profits can work together.
xplore is the invitation to be part of this change. Every time you choose local, you make a difference. It starts here—with your community. We’ll keep going, and we want you with us. Everyone’s invited.