Our Story & Why We Care

At xplore, we’ve come to value and understand that the future of humanity lies within local communities and the independent businesses that call them home. We're using the resources we have—our passion, our energy, our voice, and each other—to dare to make a difference. For those who dare, win.

Meet Our Founders

Greg Barden
CEO  (AKA #Chiefxplorer)
Greg  is driven by a personal mission to see a world where humanity thrives through stronger local connections. His vision for xplore is to empower independent businesses and individuals to live more locally, building resilience and a sense of community. By creating a platform that encourages people to spend more time and money within their local areas, Greg aims to build a future where local businesses are at the heart of thriving communities around the world.
Paul Yarrow
CTO
Paul  has a deep personal love for the simple things in life, which has driven him to tirelessly work on nearly every bit of code that powers xplore today. Often working alone, Paul has brought to life a vision that aims to have a significant positive impact on communities worldwide. His dedication and passion are at the heart of xplore’s mission to connect and support local businesses and people.

How it all started...

From the streets of Lashkargāh in Afghanistan to the bazaars of Baghdad in Iraq, whilst serving in the British Special Forces, our founder Greg, repeatedly experienced and shared simple acts of humanity in situations where you would probably not expect it.

Often or not these experiences came about through the need to trade. Whether buying bread from the local baker in Afghanistan or coffee in Baghdad, these opportunities to trade on common ground pulled down barriers.

In 2013, having left the military and back in the UK, Greg came to realise that he didn’t want to live in a world where these opportunities to experience different people and trade didn’t exist. Enter xplore, and a passion to build an alternative economy that revolved around independent businesses—the common ground wherever you are in the world.

Read Greg's letter

We’re a profit share company

xplore will ensure a percentage of our profits will be dedicated towards community initiatives that help support our mission to create thriving local economies.

At xplore, we want to be a successful business where we can continually strive towards creating a more local world. To show that a profitable company can create a virtuous circle between business, people and our communities—that profit is part of that picture.

However…

We also believe that to maximise the impact of xplore; we need to ensure that our success doesn't just benefit a few. We have therefore openly put the spotlight on the fact that we're a profit-share company. In doing so, we hope to show what we should all expect from companies who have the privilege to be in business. Only then will we become a society with greater equality that benefits the many and not just a few.

Our mission

Our world is being taken over by corporations that put profits before people. Local communities are suffering as global giants control where we spend our money and time. But there’s another way. We can reclaim our future by keeping money in local hands and building strong connections. When we support independent businesses and local producers, we create a world where people, and profits can work together.

xplore is the invitation to be part of this change. Every time you choose local, you make a difference. It starts here—with your community. We’ll keep going, and we want you with us. Everyone’s invited.

FInd out more

strong communities start with stronger independents.

xplore is designed to keep money circulating within local economies to benefit all that live, work and visit there.  

A Pixie business owner arranging flowers.

Almost there!

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