Introducing Lolo

At xplore, we’ve always believed that independent businesses are more than just places to buy things—they’re the heart of our communities, full of passion, personality, and human connection. But for too long, commerce has been dominated by a system that prioritises quantity over quality, convenience over connection, and profit over passion.

That’s why we’re proud to introduce Lolo—our new symbol, a beacon of community, discovery, and humanity.

What is Lolo?

Lolo is more than just a logo. It’s a movement. A mark that represents a shift towards localism—a world where we put humanity back into commerce and choose to support businesses that make life richer, more personal, and more meaningful.

At its core, Lolo (love local) stands for:

❤️ Connection & Community – Because life is better when we build it together.

🧭 Discovery & Exploration – Because the best experiences happen when we explore.

🌍 Passion & Belonging – Because people matter more than profit.

Lolo is a fusion of three map pins forming a heart, symbolising how independent businesses create places that bring people together and connect through. It’s a reminder that every time we choose local, we’re choosing quality over quantity, connection over convenience, and passion over commodity.

Why This Matters

The world doesn’t need more soulless transactions. It needs more real interactions—with shopkeepers who know our names, chefs who pour their heart into every dish, and artisans who craft products with care.

Lolo is our way of saying: this matters. And if you believe in a world where independent businesses thrive, where communities flourish, and where people—not corporations—shape the future, then Lolo belongs to you too.

Join the Movement

Over the next few weeks, you’ll see Lolo appearing across xplore—on our new app, on shop windows, on t-shirts, on social media. Every time you see it, you’ll know this is a place worth experiencing.

This is more than a brand update. It’s a call to action.

If you love independent businesses, if you believe in the power of local, share this, wear this, live this. Because the more we choose local, the more we choose a world that values people over profits.

#LongLiveLocal 🧡